“So far, it looks like this year is selling at twice the rate of prior years,” she said. Pride apparel and accessories are in demand.
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Levi Strauss was also on the forefront of multinational apparel companies establishing a comprehensive workplace code of conduct for manufacturing suppliers, Ms. “As we always do, we’ll continue to source our products with vendors,” she said, that “show a respect for human rights.”įor its part, Levi Strauss, which makes its pride merchandise in China, India, Madagascar and Mexico, provides grants to organizations that support and advocate for the lesbian, gay, bisexual, transgender and queer communities in those countries, a spokeswoman, Amber McCasland, said in an email. Danielle Schumann, a spokeswoman for Target, which uses sites in Indonesia, Bangladesh, China, Guatemala, Honduras and Mexico to produce goods, pointed to the company’s longstanding support of local, regional and national organizations. records pointed to other ways they support gay rights. Other retailers that manufacture pride merchandise in countries with poor L.G.B.T.
“I’m by no means implying that it’s a revolution,” she added. Making pride T-shirts in a place where homosexuality is illegal could be considered a way of making inroads toward more human rights, she said. “We have made products in these countries for a long time,” an H&M representative said, “and this collection is made by suppliers we have worked with for many years.” community is not safe and that there are no laws to protect them. Homosexuality isn’t a crime in Turkey, but gay rights activists there say that the L.G.B.T. In India and Bangladesh, homosexuality is criminalized.
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The tags remind customers that 10 percent of each sale will go to United Nations Free & Equal, a global campaign aimed at promoting equal rights and fair treatment of people of all gender identities and sexualities around the world.Ī statement from an H&M representative said the items in its pride collection were made in China, Turkey, Bangladesh and India. At the retailer’s location in Times Square, paper tags trumpeting a partnership appear on shorts with rainbow ribbons and tote bags that say “Equality.” Among those companies is H&M, which introduced its first pride collection this year. Other big retailers have also partnered with rights groups.